The EDGE

Sure, a boomerang should always come back to you.

But only if you throw it correctly.

And did you hit your target? Or simply follow its path and try to catch the return?

The Approach

An iterative and disciplined approach known as EDGE (Explore. Discover. Grow. Evolve.) provides the framework for rapidly discovering and validating suspected opportunities, capturing immediately available business, and planning for the repeatable and scalable growth of new and existing revenue streams.

The concept behind EDGE is simple.

· Explore. Develop a shared and detailed understanding of the suspected opportunity, expected challenges in realizing the potential business, and key information needed to test these assumptions.

· Discover. Agree to specific action plans to rapidly test and refine this understanding and the assumptions behind it, with a combination of existing clients and known prospects.

· Grow. Execute the above plan to validate key assumptions, discover new unknowns, and further refine the understanding of the opportunity through lead customer engagements.

· Evolve. Leverage the information gained from the above activities to improve understanding of the opportunity and challenges, and refine the message and model needed to capture the business.

This practical, customer-centric approach focuses on validating suspected opportunities with real results, and delivers the strategies, plans, processes, tools, and oversight needed to achieve continued results. The implementation and management of this process includes the coordination of Executive, Sales, Marketing, Product, Implementation, and Support functions, and EDGE ensures that all key stakeholders involved in securing and executing new business opportunities work effectively together.

Ready to learn what EDGE can do for you? “Let’s Explore.”